12 Companies With Killer Brand Guidelines 1. For food companies, photography can be a make-or-break. These companies are practically glued inside your brain, and strong brand guidelines are part of the glue that makes them stick. There are also hundreds of apps that can be used to design, like Venngage for Business. These guidelines outline the general rules for using Facebook's App assets and showcasing Facebook App content. An easy way to illustrate that to readers is by including a signature section, like in the brand guidelines template above. 6 min read *This article has been updated as of 10/22/20. The purpose of brand guidelines is to make sure your brand is always conveyed in the same way – and the document itself is no exception. These official illustrations are a fantastic way to set your company apart from the competition. But before you go let’s review a few of my favorite tips: Break down color palettes by HEX, RGB and CMYK codes, Print out your brand guidelines and hang it in the office, Highlight the signature feel of your brand, Start with a helpful intro or FAQ section, Expand brand colors to fit any situation or need, Approve of branded tints, shades and hues. For example, the word “YouTuber” wasn’t intentionally created by Youtube but it became synonymous with their brand. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. But brand guidelines go far beyond a logo or icon. The following are the examples of logo use on black / dark-colored background. With one of these templates you can quickly outline your brand fonts, colors palettes and other high level brand requirements. That’s almost a given, but what they don’t show is how they selected those particular colors. As you have probably noticed, most colors are presented as circled or squared palettes in brand guidelines. Phone numbers and URL must be included elsewhere in … 18 Basic-Speed USB Versions Hi-Speed USB Versions SuperSpeed USB Version SuperSpeed USB 10 Gbps Version SuperSpeed USB Trident SuperSpeed USB 10 Gbps Trident USB Type-C. TM. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. If your company has an obscure or made up name, like Mailchimp, be sure to show the public how it should actually be used. If you want to create complete brand guidelines, you’re probably going to need a little more space to outline your branding. This is extremely useful for a large and rather diversified company like Envato. I’m a huge fan of adding a table of contents to any design project that is more than a few pages. Most color palettes are presented in a similar fashion. You might even use some of the inspiration points you gathered to prep for your style guide! The golden arches represent McDonald’s. Their grand guidelines also show how the brand wants to display its promotional content. by Maurizio Pagnozzi. Since then, it has become a symbol that joyfully screams "Geocaching!" Every little detail counts, from your primary color all the way down to the font you use in your company emails. Or just brands that take a very minimalistic approach to design and branding. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. For the last section of this long article, let’s take a look at some nonprofit brand guidelines examples. It outlines color matching problems, logo manipulation and sizing restrictions — all rules that help to create consistency across Spotify's user-facing content. Each color in their palette has been approved for use on a device, or not, with a smart icon. And as your business grows and matures, this will help to build a trustworthy and reliable experience for everyone who engages with it – which means more customers and more profits. People want to know that their company stands for the right things and will feel safe working there. Additionally, throughout this brand guideline template, they include examples of images that fit their mission. If you would like to be authorized to use the E-Verify ® Logo and Name, download the Guidelines and Licensing Agreement (PDF, 54.21 KB). At the core of every small business is the founders and employees, no matter what industry you work in. When people see that graphic out in the world they should immediately think about your company. Thanks for your interest in using the Template.net logo and / or icon. It has exceptional attention to detail and use of examples to illustrate each point. Except for PMI logos, entries appear in alphabetical order starting with PMI’s certification marks. The logo Clear space Minimum sizing The logo The grayscale version of the logo The outline version of the logo Clear space Minimum sizing Dos and don’ts Relationship to other logos 80 mm A quarter segment of the “0” should be used as a guide for minimum clear space. . These photos set a clear mood and tone for the company’s branding: the minimalist backgrounds and attention to detail show sophistication and dedication to their craft. This section is a little different than the others, but it still has a lot of great brand guidelines examples. F. Don’t use logo variations next to the primary logo in the same design. If you’re going to present your branding guidelines to people outside of your nonprofit organization, be sure to make it very eye-catching or interesting. The Standard Logo 1.1.2. This tip may not apply to every company, but many bands may have a few sub-brands under their umbrella. Sometimes they even dedicate a page to showing how you shouldn’t use their logo. That’s why the company’s online brand guidelines are very specific. The Spotify Green logo, pictured top left, is our primary logo colourway, and it should only be used with Black, White, and non-duotoned photography. But it can make a huge difference in how easily someone can consume information in your graphic. Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. Created by Steven Arnold, the directions in this unique brand book example are so simple and straightforward that anyone could follow them. When you see a photo by companies like this, you know instantly it came from them. Each is available in a high-resolution EPS or PNG file as well as a lower resolution JPG file. Beneficiaries of U.S. aid receive billions of dollars of foreign assistance every year, often with little to no awareness that the assistance is provided by the American people. 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