"Y'all good?" With two words, the social media team at Austin-based advertising agency GSD&M sent the internet into a frenzy about the new Popeyes chicken sandwich. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. The louder they kind of got about their stance on anti-LGBTQ, the louder our fans got about how we were the better sandwich because we were without the homophobia. Popeyes spent two years developing its $4 chicken sandwich. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. And while we thought the feud was finally dying down (i.e. Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. The chain posted the viral "... y'all good?" When Chick-Fil-A sent out that Tweet, it backfired. Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. The chain posted the viral "... y'all good?" Creatives talk mental health recovery for the winter. They’re anti-LGBTQ. The interaction caught people’s attention and went viral. For us, clearly, our performance blew any goals they had in mind out of the water. Canada has just recently tested out the chicken sandwiches in their locations. Are you a fan? The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. Email editor[at]dailytexanonline.com, Q&A: ‘...y’all good?’: The social media strategist behind the viral Popeye’s chicken sandwich tweet. I really don’t think that’s happened (before). The battle between the two chicken sandwiches has been a major topic of discussion on social media over the last week. For a limited time, those looking to score some of these mysterious famed chicken bites can do so with free delivery! Why do you think Popeyes’ campaign stood out amongst other restaurants online? It is SO ON! One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy.Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. 1 on their most popular petition site, Queremos, demand is undeniable! The Chicken Sandwich Wars Began. "Y'all good?" Popeyes Chicken tries picking a fight with Chick-fil-A then Wendy’s swoops in with the TKO Posted at 9:02 am on August 20, 2019 by Sam J. Popeyes celebrates one year of chicken sandwich craze, The Advocate Daily Podcast interviews abolitionist Brea Baker, Celebrities are humans too: Inside the minds of superfans and stans, Who is Mario Judah? All of life’s problems can be solved by buying. Without realizing what weight the tweet that launched their popularity to the stars, Popeye’s asks us: “2020 – Y’all good?”  And in commemoration of its massive popularity, Popeye’s has started a countdown to 2021 in Times Square. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. by: Jordan Highsmith. Take a short trip back in time with me to Aug. 12, last Monday. "Y'all good?" Popeyes retweeted the graphic with the caption, “…y’all good?.” ... y’all good? DT: Many tweets are able to gain a lot of attention, but off the internet, how do you determine whether a strategy has been successful? Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Site design ©2011-2020 Texas Student Media. There no shortage of videos online battles breaking out because of the coveted menu item. Part of this hype can be credited to Angela Brown, … Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. “Y’all good?”. Popeyes had only about 100,000 Twitter followers before the fight began. After "y'all good?" The tweet, which garnered over 300,000 likes, enabled Popeyes to earn 8 billion impressions on social media, which is worth about $87 million. tweet at Chick-fil-A on August 19, 2019. — Popeyes Chicken (@PopeyesChicken) August 19, 2019. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. For those of you unaware of why two fast food companies would be fighting on the internet, here's a quick recap. Advertisement In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Wendy's decided to join in, too, throwing in a little shade of their own at both Chick-fil-A and Popeyes. The Daily Texan does not guarantee their accuracy. With Brazil voting the sandwich No. Popeyes responded: "Y'all good?" Neither is bad, but neither is as good as the Popeyes sandwich. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. We’ll measure what’s doing well on each platform and lean more into whatever content is performing the best. ... y’all good? And just like that, the so-called “Chicken Sandwich Wars” had begun. Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage . After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. “Y’all good?” One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Copyright 2020 Kulture Hub. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. If successful there, Popeyes may very well establish itself as a fast-food empire, rivaling McDonald’s and Wendy’s. Popeyes spent two years developing its $4 chicken sandwich. Eight days later, the chain was sold out. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. Sandwich sales were 16 times more than projected (Forbes), which led to Popeyes selling out of their 10-week sandwich supply in eight days (internal data). Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. What were the major points you shared with the audience? The product is good, but the brand is not as favored among people. DT: What was your response when you realized the tweet had gone viral? … y’all good? Here's How It's Celebrating. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. Within days of Popeyes' tweet, every … It was a fast-food phenomenon like few else. Late-night talk-show hosts joked about it. In a time when we can’t crowd stores and fight people in line for their sandwiches, it’s nice we can still get them. We didn’t create it. Excitement over the product made Popeyes the center of attention on Twitter. In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. This worked out alarmingly well for Popeyes. AB: We look at our social performance report every month. Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. Cali raised, NY based writer. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. BIRMINGHAM, Ala. (WIAT) — Faces were glued to their phones Monday afternoon after Popeye’s took a slight jab at Chick-Fil-A on Twitter. This is the formula that equals one insecurity-ridden tweet.” Popeyes took the moment to send a tweet of its own, calling out Chick-fil-A in a subtle way. Understandably, Chick-fil-A’s timely tweet at the release of this new sandwich sparked a debate. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. Celebrities chimed in. When the numbers started rolling in, that’s when I was like, “Oh, we might have done something here. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. And then it introduced the product in August of last year to little fanfare, though tests were successful. As a result, the sandwich wars began. Selling 3,582 sandwiches in a single store in one day does not lie. Who are the creatives behind Future’s most toxic moments? Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. We need to do better,” read one tweet. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. Email webmaster[at]dailytexanonline.com, Comments about articles or images? Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). The message is simple: the rest of this year may be dim, but the sandwiches are still here for our comfort. They also prompted Popeyes to defend itself and their fans to join in the fray. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. Here's How It's Celebrating. Popeyes replied “…y ’all good?” and the rest is history. DT: What surprised you about the process? Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Likewise, they have been introduced to China. Comic artist, musician, and a funky dude. Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. You have Chick-fil-A, who is known to be more conservative. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. Eight days later, the chain was sold out. On Monday, Popeyes responded "y'all good… A lot of trends are taken from black Twitter, and then taken to other platforms (and) brands (and) communities (who) are not black. David vs Goliath. Popeyes, on the other hand, was uniquely positioned to ruffle feathers for one simple reason: It is threateningly good. Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. Questions about the site? Chick-fil-A, feeling the heat from us as a competitor, led to the insecure sub tweet. the Popeyes tweet read, in response to a Chick-fil-A tweet … (Another) point we made was that black Twitter made this pop. Y’all good? Really, just two words. Dive Insight: It has been a long year since the chicken sandwich wars set social media ablaze and put Popeyes' brand name back on the rise. Chick … Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. That tweet spawned a Twitter storm: It has over 323,400 likes and 86,000 retweets. Popeyes retweeted Chik-Fil-A’s tweet with a simple, concise two-word reply, “…y’all good?” expressing concern for its competitor. Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sandwiches reading simply, "Bun + Chicken + Pickles = all the [heart] for the original." On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. On August 19, Chick-fil-A threw a subtle jab at Popeyes in response to its new nationwide chicken sandwich, one made of the same ingredients as Chick-fil-A’s chicken sandwich. AB: I think the extra power we had was that our campaign pretty much had the full force of black Twitter behind it. AB: The hype was organic. "Y'all good?" Tweet. All images and content ©Texas Student Media. By Jeanine Marie Russaw On 9/12/19 … AB: Tweets and social don’t always translate to sales. The goth-metal rapper calling out Playboi Carti, 8 Timberland collabs to help you survive the brick weather, How Stalley is continuing the push for blue-collar creatives, We hate the cold too! At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. These tags are automatically generated. So they don’t necessarily have a strong community behind them who can sway media. Just curious about the hype? https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Popeyes quote-tweeted the tweet, adding: "... y'all good?" On August 19, 2019, one week after Popeyes’ Chicken Sandwich launch, Chick-fil-A tweeted a not-so-thinly-veiled nudge at its rival, saying “Bun + Chicken + Pickles = all the [heart emoji] for the original.” In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. Like, there’s something going on because this is really hitting right now.”. tweet at Chick-fil-A on August 19, 2019. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. Previously an underdog in the fast-food game, their sandwich bumped them up a few ranks. All RIGHTS RESERVED. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. They took something that we as a brand saw (as a) competitive moment and they made it a cultural moment. the Popeyes tweet read, in response to a Chick-fil-A tweet that read, "Bun + Chicken + Pickles = all the <3 for the original." Communications major and philosophy minor at Pace University. Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? Being most popular in Texas, more sandwiches have been sold there than anywhere else! This web site is controlled by a third party and is not affiliated with Popeyes or its parent company, Popeyes Louisiana Kitchen Inc. We noticed that our fans were starting this conversation between us versus Chick-fil-A because they weren’t (supporting the same) values of the company. The tweet said: “Bun+Chicken+Pickles = all the [heart] for the original.” ... y’all good?” it asked. Take a short trip back in time with me to Aug. 12, last Monday. For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. You have to have an agreement with the client to figure out, “What does success look like for them?” And then (determine) how you incorporate what you’re doing into that. We wanted to make sure that the buzz didn’t just happen on Twitter, that it also translated into sales. DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. Twitter exploded with likes, retweets, commentary, and memes. And then it introduced the product in August of last year to little fanfare, though tests were successful. The week after the tweet, Popeyes increased its market share 30% (Restaurant Business Online)—the largest QSR market share increase ever tracked by analytics firm Sense360. The Popeyes vs. Chick-fil-A rivalry has been one for the books -- and it's only been going on for a few months. Trending News The Chicken War between Chick-fil-A and Popeyes is still waging on social media y'all, and the only thing known for sure at this point is that Twitter has jokes. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. AB: For me, the unexpected thing was that we sold out two month’s worth of product in like a week. On Monday, Popeyes responded "y'all good?" Popeyes swiftly swooped in after the flub to mock its fast food competitor. And then came the tweet. Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. This conversation happens without us. We didn’t initiate it. And then came the tweet. "Y'all good?" Part of this hype can be credited to Angela Brown, GSD&M social media strategist for Popeyes’ Twitter. It only brought attention to the sandwich. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. 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