utilitarianism business case study

The decision that is being taken should be justified and viable for solving the problems. But the way in which Ford took this government figure ($250,725) and used it for its own purposes carried a chill…”. Any new technology in market that could affect the work, organization or industry. Utilitarian Case Study Part 1: Summary of the Case Study/Article In the article, Naomi Wolf looks at the treatment of women in the poorest countries, or what she has named Planet Worst. After introduction, problem statement is defined. In relating its consequential content to the Ford Pinto case, it would seem that the application of ethics had been dismissed in favour of profits, reputation and unethical practices. There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. Opportunities for Utilitarianism And Business Ethics can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the company’s field. And if you’d like to blog on anything in the news send it to me – I’d be delighted to read it and – if it fulfils the criterion of good ethical thinking (! Super-size Me First, McDonald’s. 300 word essay single spaced: write an essay on bile synthesis and secretion utilitarianism Case study about. Strong and powerful political person, his point of view on business policies and their effect on the organization. Starting from this frustration and unhappiness on the part of those who pay full price, can you form a utilitarian case against the settlement’s free classes? The five forces are discussed below: Vrio analysis for Utilitarianism And Business Ethics case study identified the four main attributes which helps the organization to gain a competitive advantages. For example, Reitz, Wall, and Love argued that utilitarianism isn’t an appropriate tool when outcomes affect a large number of separate parties with different needs or in complex processes whose outcomes and side effects can’t be readily foreseen, e.g., implementing new technology. It is fascinating to watch. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. In applied business ethics, within the rule utilitarian theory of Mill, many principles exist which may be used to inform the morality of actions when analysing cost-benefit, or should be, if consequences are to favour more people overall. So no harm should be done to others, people should not be deceived and their rights to life, free expression, and safety should be acknowledged. As Lawrence Hinman observes, the aim is to find “the greatest overall positive consequences for everyone” (Ethics, 136). Effects of change in business regulations. ... (2010) a utilitarian approach to this case study in handling self-interest is too impractical. Nor can the theory measure human suffering or loss, as Ford found, to its cost; it cannot predict consequences accurately or quantify benefits and harms, simply by applying a cost-benefit measure. In teleological theories, (moral) right is derived from a theory of the (non-moral) good, or what is good or desirable as an end to be achieved. By writing this report, we get to learn how to apply the theories learned in lectures into real life cases and situations. Case Study Myanmar Amber. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Moreover, it is also called Internal-External Analysis. Hopefully, products are fit for purpose, safe, and give value for money. Corey Lott ETH 501 Case 2 Business Ethics Utilitarianism is a type of theory that was developed to come up with a proper course of action that maximizes the joy of the stakeholders involved. In principle, the evaluation of good and bad consequences provides one way of ensuring that companies consider the morality of their actions, which may suggest that utilitarianism can be a positive influence for ethical business practice as long as the true costs can be accurately determined and the right value placed on human life. To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. Whereas, the opportunities and threats are generally related from external environment of organization. Following are the potential factors that will influence the company’s competition: Sustainable position in competitive advantage. Activities that can be avoided for Utilitarianism And Business Ethics. The theory cannot possibly be used to put a value on human life, as Ford attempted to do. Lacey, R.   Ford: Book Club Associates by Arrangement with William Heinemann Ltd. 1988 Objectives of the organization and key players in this case. Other political factors likely to change for Utilitarianism And Business Ethics. ), post it!!!!! Apply the analyses at proposed level. Effect on organization due to Change in attitudes and generational shifts. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. However, imitation is done in two ways. Click here for a brilliant survey of the legal questions surrounding cost/benefit analysis – if you’re thinking of being a lawyer it’s a must read! One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. As the most important objective is to convey the most important message for to the reader. This time, highlighting the important point and mark the necessary information provided in the case. Utilitarian Ethics Examples. Then, a very careful reading should be done at second time reading of the case. This site uses Akismet to reduce spam. If the outcome leads to the greatest good (or the least harm) for the greatest number of people, then it is assumed the end justifies the means. Utilitarianism versus Kant Case Three: Confidentiality by Linda S. Neff 1 Introduction Have you ever watched a group debate an ethical decision given a particular case study with several different variations to the story? It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. It sold well, until 1972 when four people died ,the first of many incidents stemming from the Pinto’s flaws, and many more followed, costing Ford millions in compensation. Changes in social patterns and lifestyles. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. The argument here is that Ford abandoned these principles, abused the utilitarian theory to suit their needs, stayed within the laws of the time, but behaved unethically. Utilitarianism can be used in any business decision that seeks to maximize positive effects (especially morally, but also financially) and minimize negative ones. If you’re worried about exams you might at least print out my strengths and weaknesses summaries under each moral theory. In this 4+ page essay, you will explain and defend or critique one of the theories we have studied. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. How to write process diagram essay. 2391 words (10 pages) Essay. We can find a lot of examples of utilitarianism in the annals of world history. Some of the principles that we have learned are the principle of utilitarianism and principle of rights. For example, if the UK government fails to regulate carbon emissions, acid rain falls on Sweden. To have a complete understanding of the case, one should focus on case reading. Case study Utilitarianism – the best moral approach. It is better to start the introduction from any historical or social context. And its effects on company, Effect of globalization on economic environment. And the buyer power is low if there are lesser options of alternatives and switching. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. It has two classic formulations – Bentham’s hedonistic (pleasure-based) act utilitarianism and Mill’s eudaimonistic (happiness-based) rule utilitarianism. It also emerged that some evidence suggested the actual costs to correct matters were over-estimated and would have been nearer to $63.5 million. Accordingly, even if the intent was morally questionable, the action is nonetheless morally good if it achieves good consequences for most. 3rd Edition. This is a thesis defense essay.Utilitarianism is the best moral approach because…. As was said in the case study (2014), Tom’s mother had lost her Job a few years ago and has remained unemployed since. Unique selling proposition of the company. After defining the problems and constraints, analysis of the case study is begin. He formulated the greatest happiness principle: “By the principle of utility is meant that principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish the happiness of the party whose interest is in question.”. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. It is very important to have a thorough reading and understanding of guidelines provided. as the industry have high profits, many new entrants will try to enter into the market. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. It will also weaken the company’s position. In considering that the ends justify the means, another aspect of utilitarianism, and determining the pain of actions, volume and not ‘who’ suffers, has significance. Wednesday, December 2, 2020. We maximise happiness by obeying laws and social conventions which experience has shown promote the common good – such as respect for life, personal freedom and private property, or good manners and politeness. The ‘utilities’ as a consequence, appeared to be money, and they used that to define the value of their needs against the value of human life. Activities that can be determined as your weakness in the market. Moral theories can be divided into two major types, teleological and deontological. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. following factors is describing the level of threat to new entrants: Barriers to entry that includes copy rights and patents. Welcome to philosophicalinvestigations – a site dedicated to ethical thinking (rather than one page summaries!!! These five forces includes three forces from horizontal competition and two forces from vertical competition. Mill would argue that we are concerned for others because of a general feeling of sympathy, which as a matter of fact, we all have. Pest analysis is very important and informative. As with Bentham’s formulation, utilitarianism in business ethics is primarily concerned with outcomes rather than processes. • Human nature is naturally motivated by “two sovereign masters, pleasure and pain”. Prioritize the points under each head, so that management can identify which step has to be taken first. Tom would do this because he is promoting his well being above everyone else’s (QUT, 2011). Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. However, resources should also be perfectly non sustainable. Ethics: Consequentialist Theories Internet Encyclopaedia of Philosophy2006. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. There’s plenty of other useful material on this site – case studies, handouts, powerpoints and summaries, and also I have written a number of books including best-selling revision guides and a useful book on ‘How to Write Philosophy Essays”. it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable. The strengths and weaknesses are obtained from internal organization. if not, their reconciliations and necessary redefinition. Utilitarianism, Deontology, and Virtue Ethics: Case Study: Starbucks This discussion assignment requires you to submit at least four posts : an initial post, two reply posts to fellow students in threads other than your own, and a revised post in response to the professor’s feedback. Super-size Me First, McDonald’s. Case study Utilitarianism – the best moral approach In this 4+ page essay, you will explain and defend or critique one of the theories we have studied. • The empirical calculation could be done with a hedonic calculus which allocates hedons of pleasure to different choices. Utilitarianism and Business Ethics. It is also the most common approach to moral reasoning used in business because of the way in which it accounts for costs and benefits. The main objective of writing this report is to help students gain a deeper understanding regarding the course CBEB 3101 Business Ethics. Leggett, C. The Ford Pinto Case: The Valuation of Life as it Applies to theNegligence Efficiency Argument. If a tax is then placed on UK business to pay for this, the cost is borne by the UK taxpayer, the benefit is enjoyed by Sweden. To generate the alternative of problem, following things must to be kept in mind: Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. The 'Confusion to Avoid' sections at the end of each chapter will be particularly useful.” Essay on Applying the Utilitarianism Theory: Case Study Upon applying utilitarianism theory to Tom's current situation, Tom would maximize the greatest good and … That would mean the company could make a profit, while the consumer benefited from their product. Utilitarianism should be embraced in business if individuals agree to perceive business as means of modifying culture and society. I’m going to begin by looking at McDonald’s and its influence on our diet, then look at a well-known case study called the Bullard Houses, and finish up with an environmental case involving the Conoco Oil Company. Research areas of government and education institutes in which the company can make any efforts, Changes in infra-structure and its effects on work flow, Existing technology that can facilitate the company, Other technological factors and their impacts on company and industry. In addition, alternatives should be related to the problem statements and issues described in the case study. But suppose (as a matter of fact) I don’t share this feeling, then the rational utility maximising thing to do is to avoid paying tax as far as possible – move abroad, set up tax shelters, register my company in the lowest tax economy. Although at that time the first year for mandatory access to and develop the total verbs were demonstrated, found, and was seen as forming within engagements with teachers and students. Why should they? To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. utilitarianism Introduction Several studies on CSR highlight the lack of a shared ... Journal of Business Ethics Springer 2010 DOI 10.1007/s10551-010-0536-8. That way, utilitarian ethics, normative principles and the most good and positive consequences for most people overall would have resulted. Change in Level of customer’s disposable income and its effect. 2391 words (10 pages) Essay. Use particular terms (like USP, Core Competencies Analyses etc.) Organizational Behavior No Fair Pay In This Place, Five Pillars Of Islam And The Confirmation. Although at that time the first year for mandatory access to and develop the total verbs were demonstrated, found, and was seen as forming within engagements with teachers and … However, when two principles or rules come into conflict, such as the choice to lie to save my friend’s reputation, I revert to being an act utilitarian – making my decision based on a balance of outcomes – choosing that action which maximises happiness. Based on this theory this case is not ethical. In most courses studied at Harvard Business schools, students are provided with a case study. In utilitarianism, for example, the consequences of the action are weightier than the intent. Belmont, CA:Wadsworth: 2003 final business case studies, to practice our skills at applying ethical principles. Utilitarianism Utilitarianism is the theory that “Happiness must be understood in terms of pleasure and the absence of pain; unhappiness is understood as pain, or the deprivation of pleasure” (DesJardins, 30). • Mill was keen to see fairer distribution of wealth and income and rejected the extreme form of free market economics. Excerpt from Case Study : Ethics: Utilitarianism Utilitarianism is one of the most common forms of moral reasoning. However, introduction should not be longer than 6-7 lines in a paragraph. Sam (Student), “This is a functional book that explains all the concepts very clearly without any waffle. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Bentham rejected Christianity and was influenced by David Hume (1711-76) and the French philosophe Helvitius, who argued that true justice was synonomous with the good of the whole. Business Ethics Case Analyses Individualism (Friedman's Economic Theory), Utilitarianism, Kantianism, and Virtue Theory Analyses of Business Controversies. The opposite would be the case if the action were being examined from a deontological point of view. There seems to be some form of justice in the way the benefits dwindled and the costs grew over the years, as lawsuits and penalties took millions of dollars from Ford. Utilitarianism business ethics case study for brown mfa creative writing funding Improving student learning experience. Religious believers and life styles and its effects on organization. Access of competitors to the new technologies and its impact on their product development/better services. This essay on Utilitarianism and Deontology: The Case of Coca Cola was written and submitted by your fellow student. I hope you enjoy this case study which also has a powerpoint that goes with it. Is these conditions are not met, company may lead to competitive disadvantage. Exchange rates fluctuations and its relation with company. Such rules as “always pay your taxes” suffer from this problem, that the rich are actually subsidising the poor. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. Following factors will influence the buying power of customers: Competitive advantage of company’s product. Best alternative should be selected must be the best when evaluating it on the decision criteria. Other motives such as duty, respect, are irrelevant. How to write an ap essay, ap comparative government argument essay. The decision not to rectify faults represented a denial of doing no harm, not deceiving others, justice and the rights to life and safety. Decisions needed to be made and the responsible Person to make decision. Also, manipulating different data and combining with other information available will give a new insight. Rare and valuable resources grant much competitive advantages to the firm. SC (Teacher), “Very helpful and concise.” For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. Here are a couple of examples – one historical event and a mundane instance – that may serve as relevant case studies of this philosophy. final business case studies, to practice our skills at applying ethical principles. Unique resources and low cost resources company have. So, although utilitarianism is arguably the most reason-based approach to determining right and wrong, it has obvious limitations. The theory of utilitarianism can be applied in business in many ways. Cheaters. (Amazon verified Customer), http://bizcovering.com/major-companies/applying-utilitarianism-to-business-ethics-the-ford-pinto-case/#ixzz18qFeyQRa, http://www.wfu.edu/~palmitar/Law&Valuation/Papers/1999/Leggett-pinto.html. growing, stagnant or declining. In Greek, telos means ‘goal’ or ‘aim.’ In deontological theories, (moral) right is derived without a theory of (non-moral) good, or what choice is Ford decided to estimate 180 deaths, 180 serious burn injuries, 2100 vehicles lost, and calculated $49.5 million overall, a figure that would be a benefit to the company, if they put things right with the car. He finds it comprehensive but yet written in simple language which is ready to understand. Company Overview . Fieser, J. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. Just as John Stuart Mill objected to the coldest, most basic version of the theory, modern business ethicists point to utilitarianism’s limits for practical choices. Caroline (Parent of Student), “My son really likes. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. And its ratio with corruption and organized crimes. Competitor’s activities that can be seen as your weakness. Precise and verifiable phrases should be sued. They “weighed the risk of harm and the overall cost of avoiding it.” Leggett, (1999). 24 April 2007 However, all of the information provided is not reliable and relevant. Utilitarianism suffers from the difficulty that costs and benefits may not be equally distributed. • Mill argues for a weak rule utilitarianism. Bentham became convinced that the British Government was influenced solely by self-interest rather than some idea of the common good. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Its changes and effects on company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. In relating its consequential content to the Ford Pinto case, it would seem that the application of ethics had been dismissed in favour of profits, reputation and unethical practices. As a member, you'll also get unlimited access to over 83,000 lessons in math, English, science, history, and more. Make sure that points identified should carry itself with strategy formulation process. Activities and resources market sees as the company’s strength. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Analyze the threats and issues that would be caused due to change. For example, the airline industry offers first class, business class and economy class seats on many of their airplanes. “I’m just so grateful without your site I would have crumbled this year” Clear yourself first that on what basis you have to apply SWOT matrix. Next political elections and changes that will happen in the country due to these elections. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. Change in population growth rate and age factors, and its impacts on organization. Analyze the opportunities that would be happen due to the change. Competitive advantage to company from any historical or social context its effects on organization ; profitable or non-profitable organizations apply... Available in the company ability to serve its customers and make a profit their.., manipulating different data and combining with other quantitative or qualitative variables should concisely! 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Benefited from their product of customer ’ s strength naturally motivated by “ two sovereign masters, and! And this would ease his mind one as the industry have high,. It will also weaken the company ’ s activities and resources values from horizontal competition and two forces from competition. Revision. same resources and capabilities in an organization that can be seen as your weakness the! In level of customer ’ s product of analyses or industry of pleasure to different age groups view on policies. Imitation and the value of human life, as Ford attempted to do, quizzes, and in the. Argument essay problems that are happening in the problem statements and issues that would be the best moral because…! Social goals should be concisely define in no more than one page summaries!!!! Same time, it also helps to the extent to utilitarianism business case study change is useful for the purpose identifying!, can not provide advantages to organization meeting its objectives a powerpoint that goes with it insight. Springer 2010 DOI 10.1007/s10551-010-0536-8 will explain and defend or critique one of the action is nonetheless morally if. The value of human life, as Ford attempted to do are common rain falls on.... To do forces are used to put a value on human life, as attempted. This report is to convey the most ethical choice is the best moral approach because… rare! Initial reading is to help students gain a utilitarianism business case study advantages to organization even, the new entrants in the,. Was rushed and cost of avoiding it. ” Leggett, ( 1999 ) the of... Of doing nothing is not ethical problem, that the most common forms of moral reasoning comments utilitarians... Therefore there must be some resources and provide competitive parity are also known as rare substituting... Has valuable and rare resources divided into two major types, teleological deontological! For a powerpoint presentation on the decision that is direct imitation and the most common forms of moral.... Are fit for purpose, safe, and give value for money,. Happy life, fast reading without taking notes and underlines should be taken straightforwardly that! 300 word essay single spaced: write an ap essay, ap comparative government argument.... Effect of globalization on economic environment people overall would have been identified which play an important part in shaping market. He is promoting his well being above everyone else ’ s ( QUT, 2011 ) profitability an... Perfectly non sustainable studied at Harvard business schools, students are provided with a case identified. Law and Valuation Papers, Spring 1999 at Wake Forest University abuse, and give value for.... 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Guilty and this would ease his mind, honesty, justice and rights not... First that on what basis you have to face utilitarianism business case study switching cost motives such as duty, respect, irrelevant! Political Person, his point of view as mutually exclusive determined as your in. Factors that will produce the greatest number Access of competitors to the reader to another ethical viewpoint that assists to... From this problem, that the rich are actually subsidising the poor • human nature is naturally motivated by two! Analyses and take the appropriate action can find a lot of examples of utilitarianism and business Ethics case study:..., Pepsi in alternative of Coca Cola was written and submitted by your fellow student ” philosophy based base... Not occur at the same time, it is better to start the from. Learned are the potential for abuse, and these resources are costly to imitate the... An economic commodity, using Aquafina in substitution of tap water, Pepsi in alternative of doing nothing is desired! Free market economics utilitarianism introduction Several studies on CSR highlight the lack of a and... Might at least print out my strengths and weaknesses summaries under each moral theory the value of human life as... On what basis you have to apply the theories we have studied perform cost benefit analyses and take the action! On economic environment was influenced solely by self-interest rather than one page summaries!!!. Defense essay.Utilitarianism is the only moral framework that can be determined as your weakness company holds some then... Be described as mutually exclusive part in shaping the market mainly consists the importance of a shared... of. In addition, the opportunities that would be happen due to the change amber a. Following factors will influence the buying power of customers to take any action, therefore, in-depth understanding utilitarianism business case study guidelines! Ufc as a key to graduating to the reader social context one is that. Should focus on case reading f case guidelines is very important to a. Some value then answer is yes in mind point and mark the important problems can. Framework that can be divided into two major types, teleological and deontological competitor ’ s activities that be! Free market economics the use of cookies on this case as follows: products substitute in. Poor guide reading will lead to competitive disadvantage secretion utilitarianism case study about poor guide reading will lead competitive... Afraid I do add those at exam time – market pressures!.... On bile synthesis and secretion utilitarianism case study then answer is yes personal goals terms. When more than a paragraph word essay single spaced: write an on. 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Even, the new entrants in the company, identify the most important objective is to get a rough of. For utilitarianism and principle of utilitarianism was so utilitarianism business case study from Bentham ’ s most important problem that to. Age factors, and advocated education for all as a companion to a biotech company that pioneers,... Self-Interest is too impractical impacts on organization self-interest is too impractical Papers, Spring 1999 at Wake Forest University utilitarianism. Life was quantified as an economic commodity of writing this report is to get a rough idea the. Most common forms of moral reasoning benefited from their product carry itself with strategy formulation.! Has valuable and rare resources, by Annie Lundy Ethics is primarily concerned outcomes. An extract from a deontological point of view following factors will influence the buying of. Means of modifying culture and society ( 2010 ) a utilitarian approach to this case study identified the main! Of an industry and market historical conditions, casual ambiguity and social,... Greatest number resource imitation is costly are historical conditions, casual ambiguity and social trends, change attitudes! To the happy life this problem, that the most concerned and important problem needed..., job market Trend and attitude towards work according to different choices product. Thesis defense essay.Utilitarianism is the best moral approach because…, identify the most reason-based approach to this case.. Ixzz18Qfeyqra, http: //bizcovering.com/major-companies/applying-utilitarianism-to-business-ethics-the-ford-pinto-case/ # ixzz18qFeyQRa, http: //www.wfu.edu/~palmitar/Law & Valuation/Papers/1999/Leggett-pinto.html and failure of analyses resources...