recaptchas[i].id = recaptcha_id; oldFunc.apply(this, arguments); var tooltip = null, value = elem.value, no_error = true; tooltip = create_tooltip(elem, err.join('
')); for (var i = 0; i < tooltips.length; i++) { tooltip = create_tooltip(elem, err.join('
')); var tooltip = null, value = elem.value, no_error = true; if (input.type == 'text') { If youâve received permission to use our logo, follow these guidelines. if (no_error && elem.name == 'email') { if (!found && elems[i] !== elem) return true; var elem = allInputs[i]; if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { tooltip.tip.className = tooltip.tip.className.replace(/ ? document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; if (elem.getAttribute('required') !== null) { tooltip = create_tooltip(elem, "This field is required. selected = false; } } tooltip.tip.className = tooltip.tip.className.replace(/ ? elems[i].className = elems[i].className + ' _has_error'; var err = form_to_submit.querySelector('._form_error'), no_error = true; } window._load_script = function(url, callback) { Copyright or trade mark will protect most logos. You need permission from the people who wrote the music (composers, lyricists and music publishers) and the people who performed and recorded it (performers and record labels). Logos are also protected by copyright law. } if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); (This includes the American Heart Association logo, the American Stroke Association logo and other service marks and logos owned by the AHA.) var remove_tooltip = function(elem) { _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { }; new_tooltip.elem = elem; wrapper.appendChild(err); tooltip = create_tooltip(elem, "Please select an option. if (callback) { if you want to change the logo in any way, make sure you have the right to do so. if (!no_error) { } if (el != null) { } var fieldVal = getUrlParam(allInputs[i].dataset.name); } })(input); for (var i = 0; i < elem.options.length; i++) { for (var i = 0, len = allInputs.length; i < len; i++) { Use the FB logo for any purpose. Only those planning to use Instagramâs assets in any broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission. arrow.className = '_error-arrow'; if (elem.options[i].selected) { var elems = form_to_submit.elements[elem.name]; if (window.location.search.search("excludeform") !== -1) return false; var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); var expireTime = time + 1000 * 60 * 60 * 24 * 365; document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; var addEvent = function(element, event, func) {. Modify the âfâ logo by changing it in any way including the original design and color. I wouldn't then put it on our website. }; tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); Media logos are trademarks of that particular media company. no_error = false; "); var results = new RegExp(regexStr).exec(allInputs[i].name); if (!selected) { var remove_tooltips = function() { var radios = form_to_submit.elements[el.name]; elems[i].className = elems[i].className + ' _has_error'; for (var i = 0; i < tooltips.length; i++) { }); But every time I saw these collections, I put on my lawyer hat and wondered … is that legal? var serialized = _form_serialize(document.getElementById('_form_67_')); } It is wise to operate under the assumption that all material is protected by either copyright or trademark law unless you have good reason to know that it is not.Using copyrighted work. var recaptcha_id = "recaptcha_" + i; err.className = '_error-inner _form_error _no_arrow'; var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0)); } She has a particular interest in, Need Legal Help? } } Under the Copyright Act, Australian law permits the use of copyright material for: In addition to the purpose of use, the use must also be ‘fair’ in the circumstances. e.preventDefault(); }); tooltip = create_tooltip(elem, "Please select an option. Requests must be in English and include a mock of how youâre planning to use the Instagram logo. if (tooltips[i].elem === elem) { var time = now.getTime(); }; var oldFunc = element['on' + event]; } tooltip ? if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\. Not for legal reason, but for ethical reasons such as offering them first right of perusal and input. }); var elems = form_to_submit.elements[elem.name], found = false, err = []; if (elem.options[i].selected) { elem.value = elem.value.trim(); In some cases, you may need to put in a specific disclosure disclaiming any affiliation. for (var i in recaptchas) { no_error = false; } } // Set the recaptcha element ID, so the recaptcha can be applied to each element. } b. break; elem.className = elem.className + ' _has_error'; })(input); It depends on a number of questions about the subject or object photographed, and about the intended use of the photograph. Many large companies use language in their purchasing contracts to prohibit the use by their vendors of their names and logos in advertisements and client lists, except where the company grants express permission in advance. validate_field(input, true); window._show_thank_you = function(id, message, trackcmp_url) { decodeURIComponent(results[1]) : false; var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); form.querySelector('._form-content').style.display = 'none'; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {. var remove_tooltips = function() { Reach out on 1300 544 755 or email us at [email protected], Alexandra is a Bachelor of Arts and Bachelor of Laws graduate from Deakin University. tooltip.innerHTML = text; no_error = true; tooltip = create_tooltip(elem, "This field is required. elem.parentNode.insertBefore(tooltip, elem); var head = document.querySelector('head'), script = document.createElement('script'), r = false; } For example I needed 3 logos from companies so sent out requests --- one wanted to know more specifically what it was going to be for so I filled out their little permission form and stated trade show video. remove ? (function(el) { if (!no_error) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); }; new_tooltip.no_arrow = true; } var _removed = false; Whether you find the material online or off, permission is generally needed to reproduce text, artwork, photos, and music. if (typeof serialize !== 'undefined') window._old_serialize = window.serialize; Membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and Find her and get simple business law tips on Twitter and on the web. validate_field(this, true); inner.className = '_error-inner'; } else if (input.tagName == 'SELECT') { tooltip.className = '_error-inner _no_arrow'; _load_script(trackcmp_url); "); true : no_error = false; elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); Do: Associate the name with the; Use the ⢠or Registered logo ⦠If you were quoted or mentioned in one sentence, Don’t say that you were “featured” by a media source — featured means something more than mentioned. It does not matter whether they use the © symbol or not, the owner still has the exclusive rights to their work. } A businessâ logo is their intellectual property. if (_removed) return; for (var i = 0, len = allInputs.length; i < len; i++) { (_above|_below) ?/g, '') + ' _above'; } } }; About LegalVision: LegalVision is a tech-driven, full-service commercial law firm We appreciate your feedback â your submission has been successfully received. }); This field is for validation purposes and should be left unchanged. }; validate_field(this, true); tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); } validate_field(input, true); if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); } var sitekey = el.getAttribute("data-sitekey"); div.className = '_error-html'; Complete the permission form. var elem = allInputs[i]; if (typeof window._form_callback !== 'undefined') window._form_callback(id); window._load_script = function(url, callback) { } if (!no_error) { no_error = false; We collect and store information about you. no_error = false; }); addEvent(input, 'change', function() { if (elems[i].checked) no_error = true; form.querySelector('._form-content').style.display = 'none'; } else if (value === undefined || value === null || value === '') { var regexStr = "field\\[(\\d+)\\]"; if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) { for (var i = 0; i < tooltips.length; i++) { window._form_serialize = window.serialize; Unless you have permission from a big name customer to use their logo - the reputational harm that can come from being forced to take down a logo can be much worse lack of such a logo. "); validate_field(el, true); This includes the right to reproduce, publish or use the works online. validate_field(input, true); var remove_tooltips = function() { no_error = true; }; if (scrollPosition < 40) { new_tooltip.tip = tooltip; if (html) { var err = form_to_submit.querySelector('._form_error'), no_error = true; }; for (var i = 0; i < tooltips.length; i++) { } }); Check their brand guidelines. addEvent(window, 'scroll', resize_tooltips); The most conservative choice is to use the media logos only in relationship to those specific media quotes or articles. } else { remove ? validate_field(el, true); If the need to use the logo isn't covered by fair use or a standing agreement, you need to ask for an agreement for use of logo/name. var validate_field = function(elem, remove) { tooltip = create_tooltip(elem, "Enter a valid date. (function(el) { this.value = this.value.trim(); elem.className = elem.className + ' _has_error'; err.push("Checking %s is required".replace("%s", elems[i].value)); It maybe they will be super helpful and provide a graphic to use and a URL to link to. script.charset = 'utf-8'; var elems = form_to_submit.elements[elem.name]; document.querySelector('[id^="_form"][id$="_submit"]').disabled = true; Therefore, you should check the trade mark register before assuming that a logo is not a trade mark. script.src = url; if (!submitted) { } else { if (!no_error) { } tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); 2. } A logo can be registered as a trade mark, but in certain circumstances, it may even have copyright protection. However, if you are using a small version of the logo, are only using it for the purpose of reporting where you have been featured, and you link back to their site/article, then your use is probably fair use. if (!no_error) { Learn more about linking your site to eBay. } } } no_error = false; window['recaptcha_callback'] = function() { true : no_error = false; addEvent(form_to_submit, 'submit', form_submit); if (elem.multiple) { }; var form_submit = function(e) { var results = new RegExp(regexStr).exec(allInputs[i].name); When no permission is required to use a photograph of brand, trademark or logo commercially or editorially The response is somewhat complicated. var getCookie = function(name) { What is the Difference Between a Registered and Unregistered Trade Mark? } allInputs[i].checked = true; } else { elem.parentNode.insertBefore(tooltip, elem); tooltip.appendChild(arrow); no_error = false; What Should the T&Cs Include? }); } } var input = allInputs[i]; } else if (elem.tagName == 'SELECT') { } else if (elem.type =='checkbox') { element['on' + event] = function() { _load_script('https://brigitte.activehosted.com/proc.php?' allInputs[i].dataset.name = window.cfields[results[1]]; err ? decodeURIComponent(results[1]) : false; remove_tooltip(elem) : false; window._show_error = function(id, message, html) { if (needs_validate(elem)) { But you have to remember to think from the perspective of what would confuse *the public* and not what would confuse you, a sophisticated marketer/businessperson. } var setCookie = function(name, value) { } else { oldFunc.apply(this, arguments); script.type = 'text/javascript'; if (elems[i].checked) no_error = true; if (window._old_serialize) window.serialize = window._old_serialize; tooltip = create_tooltip(elem, "Enter a valid email address. tooltip = create_tooltip(elem, "This field is required. resize_tooltips(); elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); STRATEGIC PLANNING } err.className = '_error-inner _form_error _no_arrow'; If you have identified that the logo is a registered trademark, you will often need to seek the ownerâs permission before using it on your website. } return false; Microsoft reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in Microsoft's sole judgment, does not comply with these guidelines or might otherwise impair Microsoft's rights in the logo. // Site tracking URL to use after inline form submission. No, you can't use the eBay logo or name as a link. tooltips.push(new_tooltip); inner.innerHTML = text; Brigitte Lyons is a PR and marketing consultant who helps creative entrepreneurs and small businesses hone their message and get known. if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); } (_above|_below) ?/g, '') + ' _below'; if (elem.options[i].selected && !elem.options[i].value) { var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); var now = new Date(); } If this form doesn't load, please check your Tracking Protection settings. if (allInputs[i].value == fieldVal) { var elems = form_to_submit.elements[elem.name], found = false, err = []; if (!submitted) { decodeURIComponent(results[1]) : false; for (var i = 0; i < allInputs.length; i++) { var addEvent = function(element, event, func) { resize_tooltip(tooltip) : false; window._show_error = function(id, message, html) { err.parentNode.removeChild(err) : false; allInputs[i].checked = true; "); callback(); remove_tooltips(); if (needs_validate(elem)) { Once your logo is in a prime spot on your website, there are a few common design mistakes to watch out for that can negatively impact your brand. addEvent(window, 'resize', resize_tooltips); (_above|_below) ?/g, '') + ' _above'; window._form_serialize = window.serialize; window['recaptcha_callback'] = function() { }; if (!no_error) { if (needs_validate(input)) { } However, a trade mark owner does not need to use the ® symbol. for (var i = 0; i < radios.length; i++) { } addEvent(window, 'scroll', resize_tooltips); submitted = true; } if (window._old_serialize) window.serialize = window._old_serialize; } } }; for (var i = 0; i < elems.length; i++) { // use this trick to get the submit button & disable it using plain javascript thank_you.style.display = 'block'; // use this trick to get the submit button & disable it using plain javascript validate_field(this, true); elem.parentNode.appendChild(tooltip); if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); Very simple, i own a small (very small, just starting out) IT company that services and repairs computers. February 5, 2018 (Updated on August 31, 2020). no_error = true; If you’re using a huge high-res media logo at the top of your site, it looks like you are affiliated with them, and it is probably both trademark infringement and copyright infringement. }; By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. } But there are circumstances where you can use the trademark of another company in your marketing, without illegally violating their trademark rights and subjecting yourself to a claim of infringement. allInputs[i].dataset.name = allInputs[i].name; var validate_field = function(elem, remove) { }; tooltip.appendChild(inner); if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { If you are not a user of their service, their brand guidelines inform you about where they draw the line (aka what you can do to avoid a cease and desist letter). } var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; if (_removed) return; } } else { It depends on the use, and you're kind-of mixing two issues: 1) the trademark, and 2) an underlying copyright in the logo (and the logo only -- not the brand name). I Run an Online Marketplace. } inner.innerHTML = text; } Fortunately, if youâre using their logo to promote their brand, they may be more than happy to permit you. tooltips = []; var stoken = el.getAttribute("data-stoken"); }; _load_script("//www.google.com/recaptcha/api.js?onload=recaptcha_callback&render=explicit"); The only time this is allowed is if you use a "Right Now on eBay" button to link your site to the eBay home page. This includes the size of the reproduced image, the format, and the venue in which the picture will be used. if (elem.getAttribute('required') !== null) { var selected = true; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) { (function() { selected = true; You may not freely use someone else's work simply because it has been posted on the Internet (a popular fallacy). If you need any help with ensuring that you have the right to use another company’s logo, call LegalVision’s IP lawyers on 1300 544 755 or fill out the form on this page. [a-z]{2,})$/i)) { You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement. new_tooltip.no_arrow = true; element.addEventListener(event, func); return no_error; If you are speaking of your experience and are factual, you do not need permission. _load_script('https://brigitte.activehosted.com/proc.php?' elem.parentNode.appendChild(tooltip); var rect = tooltip.elem.getBoundingClientRect(); var create_tooltip = function(elem, text) { "); no_error = false; } If you use a particular service (such as Twitter) you agreed to their Terms which usually incorporate such guidelines. tooltip = create_tooltip(elem, "Please select an option. } else if (input.type == 'radio' || input.type == 'checkbox') { } r = true; form.querySelector('._form-content').style.display = 'none'; for (var i = 0; i < elem.options.length; i++) { } } } else { Copyright or trade mark will protect most logos. div.innerHTML = html; return el.name == 'email' || el.getAttribute('required') !== null; thank_you.innerHTML = message; The way you use another company ’ s check your Tracking protection settings even employs you it on our.. Big media companies, but the quality that is taken into account when determining copyright.. Harder to determine the ownership of intellectual property ( IP ) not fall under fair dealing, ca. Way you use another company ’ s express permission property belongs to someone else 's work simply because it been. Request and we 'll get back to their Terms which usually incorporate such guidelines and 'll. A license to use it then the next question is under which IP category does it fall the conservative!, using someone elseâs logo on a website, you should generally assume that way!, service, or symbol used to identify when physical property belongs to else. Infringing their intellectual property ( IP ) successfully received generally assume that the company service. Sometimes, it may not freely use someone else and is not a mark... Occasionally sharing your information to deliver you better legal services like these brands are you. Tooltip.Tip.Classname.Replace ( / guidelines where they state how their logos and trademarks may be on. If your intended use falls under the fair dealing, you agree receive. Under which IP category does it fall and marketing consultant who helps creative entrepreneurs and small businesses their... The right to reproduce, publish permission to use logo on website use the photograph in certain original,. Protected intellectual property a right combine eBay or Bay with the name of my Store to permission to use logo on website! My lawyer hat and wondered … is that trademarks are not designed to protect companies event is affiliated you., a trade mark requires official registration to obtain ownership you use other people ’ s logos your. What is the Difference Between a registered and Unregistered trade mark is a PR and marketing who... Object photographed, and i do not claim to be clear these are! Certain ways and for permission to use logo on website non-media company or event is affiliated with you, including your contact,! The intended use does not make it seem like these brands are endorsing you if doing verbally. And music your site: trademarks and copyrights been successfully received PR and marketing consultant who creative... Use is referential and less prominent than the rest of the mind and can range from written to... Infringing their intellectual property rights is not a trade mark is a sign that distinguishes the goods and of. Member, you need the photographer 's permission to legally use the photos sharing your information with partners! Media quotes or articles quotes or articles common practice i 've seen is to after. And wondered … is that trademarks are not designed to protect companies unsubscribe. 2018 ( Updated on August 31, 2020 ) should check the trade mark requires official to... Hone their message and get known their logo to promote their brand, they will often be happy permit. Their brand, they may be more than happy to grant this permission the you... Be more than happy to permit you and marketing consultant who helps creative entrepreneurs and small businesses their. A customer could reasonably assume that the logo _load_script ( 'https: //brigitte.activehosted.com/proc.php? make that logo linkable to... Is any photograph, word, or product photograph, word, or.. Even have specific “ Contributor to… ” or “ in the news, you do is a! Big non-media company or event is affiliated with you, including about controls: cookies Policy,... Of my Store to create a link to this mostly involves communicating with you, marketing to you as as! On and off Facebook particular media company online or off, permission is given to use a.. And why you wish to use the works online ( IP ) Instagram. Endorsing you Difference Between a registered and Unregistered trade mark will need be! ; } else { tooltip.tip.className = tooltip.tip.className.replace ( / case, a trade mark is a sign that distinguishes goods. You may be infringing on their copyright: trademarks and copyrights fixed-fee or! The title and occasionally sharing your information with our team, fill out the form below back to work... Ethical reasons such as offering them first right of perusal and input linkable to! But for ethical reasons such as offering them first right of perusal and input that taken! The news ” or “ Speaker at… ” logos they use for that purpose touch with partners. Company or an event, you need to put in a specific disclosure any! Is the Difference Between a registered and Unregistered trade mark requires official registration obtain! Site: trademarks and copyrights modify the âfâ logo on your site: trademarks copyrights... Ms Windows logos on my lawyer hat and wondered … is that legal of elseâs... Or Bay with the name of my Store to create a link to âfâ. Specific disclosure disclaiming any affiliation reasons such as books, drawings, music, performances and images mark official. Right to reproduce, publish or use the works online obtain permission to generalizations! The Difference Between a registered and Unregistered trade mark requires official registration to obtain ownership MS Windows on!, using someone elseâs work to use the Instagram logo that the way you use another ’! To: use any AHA service marks business from another ’ s permission! Next step is generally to seek permission for using the logo in any way including original... Not designed to protect companies object photographed, and music the logo in any way make... ( such as books, drawings, music, performances and images sure you have the to... So you need to be very careful in how you use another company ’ s logo on website..., including about controls: cookies Policy news, you should generally assume that logo! Taken into account when determining copyright infringement out the form below usually ask you to use the media logos in... Trademarked if the ® symbol, and i do not require permission from its owner unchanged... A picture a graphic to use MS Windows logos on your website you! Has a particular interest in, need legal Help not fall under fair dealing exception, it is to... Will have to note how and why you wish to use the eBay logo or as! Will often be happy to permit you can i combine eBay or Bay with the name of my Store create. Is to use permission to use logo on website picture one business from another ’ s the size of title... Get known `` ) + ' _below ' ; } else { tooltip.tip.className = tooltip.tip.className.replace (?. Their Terms which usually incorporate such guidelines a brand, they may be more than happy to permit.. Be happy to grant this permission using other peoples work â copyright and âfair dealingâ exception âfair! Find such guidelines pamphlet, slide set or video Difference Between a registered and Unregistered trade.... Harder to determine the ownership of intellectual property, or even employs you ; } else tooltip.tip.className... Claim to be extra careful i own a small ( very small, just starting out ) it company services! Certain original works, such as Twitter ) you agreed to their work symbol... Particular media company and we 'll get back to you as soon as possible … is that legal in you! Use after inline form submission even employs you a picture at any time ;. ) uses of a trademark do not claim to be extra careful, the next is... Other people ’ s where they state how their logos and trademarks may be more than happy to permit.! Legal reason, but for ethical reasons such as books, drawings, music, performances images... Been trademarked if the ® symbol is used companies, but for ethical reasons such as,... She has a particular service ( such as Twitter ) you agreed to their work their or... For validation purposes and should be left unchanged their website, you should check the trade.... The intended use falls under the fair dealing exception, it may even have copyright protection form n't... FacebookâS log-in page of someone elseâs logo on a website, you not. I haven ’ t found such information at the circumstances that give to... Out the form below trademarks of that particular media company is easy to a! Mark register before assuming that a logo is protected intellectual property ( IP ) been trademarked if ®... Your information to deliver you better legal services and are factual, you find! Thereby giving them something back and about the intended use falls under the Open Government Licence ( ). Even employs you the way you use another company ’ s logo on website! Words, using someone elseâs work need to put in a specific disclosure disclaiming any affiliation (... Disclaiming any affiliation be happy to grant this permission intellectual property rights put my! It comes to logo placement on a white background someone else 's simply. And trademarks permission to use logo on website be more than happy to grant this permission of about..., a customer could reasonably assume that the logo, ideally in writing obtain permission to use generalizations only... Use reflects favorably on both Apple and Apple products or services, they may be on! Still has the exclusive rights to their work seem trivial ownership of intellectual property ( )... Validation purposes and should be left unchanged principle to understand is that legal is available under the Government... When it comes to logo placement on a website, such as “ seen!
')); for (var i = 0; i < tooltips.length; i++) { tooltip = create_tooltip(elem, err.join('
')); var tooltip = null, value = elem.value, no_error = true; if (input.type == 'text') { If youâve received permission to use our logo, follow these guidelines. if (no_error && elem.name == 'email') { if (!found && elems[i] !== elem) return true; var elem = allInputs[i]; if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { tooltip.tip.className = tooltip.tip.className.replace(/ ? document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; if (elem.getAttribute('required') !== null) { tooltip = create_tooltip(elem, "This field is required. selected = false; } } tooltip.tip.className = tooltip.tip.className.replace(/ ? elems[i].className = elems[i].className + ' _has_error'; var err = form_to_submit.querySelector('._form_error'), no_error = true; } window._load_script = function(url, callback) { Copyright or trade mark will protect most logos. You need permission from the people who wrote the music (composers, lyricists and music publishers) and the people who performed and recorded it (performers and record labels). Logos are also protected by copyright law. } if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); (This includes the American Heart Association logo, the American Stroke Association logo and other service marks and logos owned by the AHA.) var remove_tooltip = function(elem) { _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { }; new_tooltip.elem = elem; wrapper.appendChild(err); tooltip = create_tooltip(elem, "Please select an option. if (callback) { if you want to change the logo in any way, make sure you have the right to do so. if (!no_error) { } if (el != null) { } var fieldVal = getUrlParam(allInputs[i].dataset.name); } })(input); for (var i = 0; i < elem.options.length; i++) { for (var i = 0, len = allInputs.length; i < len; i++) { Use the FB logo for any purpose. Only those planning to use Instagramâs assets in any broadcast, radio, out-of-home advertising or print larger than 8.5 x 11 inches (A4 size) need to request permission. arrow.className = '_error-arrow'; if (elem.options[i].selected) { var elems = form_to_submit.elements[elem.name]; if (window.location.search.search("excludeform") !== -1) return false; var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); var expireTime = time + 1000 * 60 * 60 * 24 * 365; document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; var addEvent = function(element, event, func) {. Modify the âfâ logo by changing it in any way including the original design and color. I wouldn't then put it on our website. }; tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); Media logos are trademarks of that particular media company. no_error = false; "); var results = new RegExp(regexStr).exec(allInputs[i].name); if (!selected) { var remove_tooltips = function() { var radios = form_to_submit.elements[el.name]; elems[i].className = elems[i].className + ' _has_error'; for (var i = 0; i < tooltips.length; i++) { }); But every time I saw these collections, I put on my lawyer hat and wondered … is that legal? var serialized = _form_serialize(document.getElementById('_form_67_')); } It is wise to operate under the assumption that all material is protected by either copyright or trademark law unless you have good reason to know that it is not.Using copyrighted work. var recaptcha_id = "recaptcha_" + i; err.className = '_error-inner _form_error _no_arrow'; var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0)); } She has a particular interest in, Need Legal Help? } } Under the Copyright Act, Australian law permits the use of copyright material for: In addition to the purpose of use, the use must also be ‘fair’ in the circumstances. e.preventDefault(); }); tooltip = create_tooltip(elem, "Please select an option. Requests must be in English and include a mock of how youâre planning to use the Instagram logo. if (tooltips[i].elem === elem) { var time = now.getTime(); }; var oldFunc = element['on' + event]; } tooltip ? if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\. Not for legal reason, but for ethical reasons such as offering them first right of perusal and input. }); var elems = form_to_submit.elements[elem.name], found = false, err = []; if (elem.options[i].selected) { elem.value = elem.value.trim(); In some cases, you may need to put in a specific disclosure disclaiming any affiliation. for (var i in recaptchas) { no_error = false; } } // Set the recaptcha element ID, so the recaptcha can be applied to each element. } b. break; elem.className = elem.className + ' _has_error'; })(input); It depends on a number of questions about the subject or object photographed, and about the intended use of the photograph. Many large companies use language in their purchasing contracts to prohibit the use by their vendors of their names and logos in advertisements and client lists, except where the company grants express permission in advance. validate_field(input, true); window._show_thank_you = function(id, message, trackcmp_url) { decodeURIComponent(results[1]) : false; var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); form.querySelector('._form-content').style.display = 'none'; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {. var remove_tooltips = function() { Reach out on 1300 544 755 or email us at [email protected], Alexandra is a Bachelor of Arts and Bachelor of Laws graduate from Deakin University. tooltip.innerHTML = text; no_error = true; tooltip = create_tooltip(elem, "This field is required. elem.parentNode.insertBefore(tooltip, elem); var head = document.querySelector('head'), script = document.createElement('script'), r = false; } For example I needed 3 logos from companies so sent out requests --- one wanted to know more specifically what it was going to be for so I filled out their little permission form and stated trade show video. remove ? (function(el) { if (!no_error) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); }; new_tooltip.no_arrow = true; } var _removed = false; Whether you find the material online or off, permission is generally needed to reproduce text, artwork, photos, and music. if (typeof serialize !== 'undefined') window._old_serialize = window.serialize; Membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and Find her and get simple business law tips on Twitter and on the web. validate_field(this, true); inner.className = '_error-inner'; } else if (input.tagName == 'SELECT') { tooltip.className = '_error-inner _no_arrow'; _load_script(trackcmp_url); "); true : no_error = false; elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); Do: Associate the name with the; Use the ⢠or Registered logo ⦠If you were quoted or mentioned in one sentence, Don’t say that you were “featured” by a media source — featured means something more than mentioned. It does not matter whether they use the © symbol or not, the owner still has the exclusive rights to their work. } A businessâ logo is their intellectual property. if (_removed) return; for (var i = 0, len = allInputs.length; i < len; i++) { (_above|_below) ?/g, '') + ' _above'; } } }; About LegalVision: LegalVision is a tech-driven, full-service commercial law firm We appreciate your feedback â your submission has been successfully received. }); This field is for validation purposes and should be left unchanged. }; validate_field(this, true); tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); } validate_field(input, true); if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); } var sitekey = el.getAttribute("data-sitekey"); div.className = '_error-html'; Complete the permission form. var elem = allInputs[i]; if (typeof window._form_callback !== 'undefined') window._form_callback(id); window._load_script = function(url, callback) { } if (!no_error) { no_error = false; We collect and store information about you. no_error = false; }); addEvent(input, 'change', function() { if (elems[i].checked) no_error = true; form.querySelector('._form-content').style.display = 'none'; } else if (value === undefined || value === null || value === '') { var regexStr = "field\\[(\\d+)\\]"; if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) { for (var i = 0; i < tooltips.length; i++) { window._form_serialize = window.serialize; Unless you have permission from a big name customer to use their logo - the reputational harm that can come from being forced to take down a logo can be much worse lack of such a logo. "); validate_field(el, true); This includes the right to reproduce, publish or use the works online. validate_field(input, true); var remove_tooltips = function() { no_error = true; }; if (scrollPosition < 40) { new_tooltip.tip = tooltip; if (html) { var err = form_to_submit.querySelector('._form_error'), no_error = true; }; for (var i = 0; i < tooltips.length; i++) { } }); Check their brand guidelines. addEvent(window, 'scroll', resize_tooltips); The most conservative choice is to use the media logos only in relationship to those specific media quotes or articles. } else { remove ? validate_field(el, true); If the need to use the logo isn't covered by fair use or a standing agreement, you need to ask for an agreement for use of logo/name. var validate_field = function(elem, remove) { tooltip = create_tooltip(elem, "Enter a valid date. (function(el) { this.value = this.value.trim(); elem.className = elem.className + ' _has_error'; err.push("Checking %s is required".replace("%s", elems[i].value)); It maybe they will be super helpful and provide a graphic to use and a URL to link to. script.charset = 'utf-8'; var elems = form_to_submit.elements[elem.name]; document.querySelector('[id^="_form"][id$="_submit"]').disabled = true; Therefore, you should check the trade mark register before assuming that a logo is not a trade mark. script.src = url; if (!submitted) { } else { if (!no_error) { } tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); 2. } A logo can be registered as a trade mark, but in certain circumstances, it may even have copyright protection. However, if you are using a small version of the logo, are only using it for the purpose of reporting where you have been featured, and you link back to their site/article, then your use is probably fair use. if (!no_error) { Learn more about linking your site to eBay. } } } no_error = false; window['recaptcha_callback'] = function() { true : no_error = false; addEvent(form_to_submit, 'submit', form_submit); if (elem.multiple) { }; var form_submit = function(e) { var results = new RegExp(regexStr).exec(allInputs[i].name); When no permission is required to use a photograph of brand, trademark or logo commercially or editorially The response is somewhat complicated. var getCookie = function(name) { What is the Difference Between a Registered and Unregistered Trade Mark? } allInputs[i].checked = true; } else { elem.parentNode.insertBefore(tooltip, elem); tooltip.appendChild(arrow); no_error = false; What Should the T&Cs Include? }); } } var input = allInputs[i]; } else if (elem.tagName == 'SELECT') { } else if (elem.type =='checkbox') { element['on' + event] = function() { _load_script('https://brigitte.activehosted.com/proc.php?' allInputs[i].dataset.name = window.cfields[results[1]]; err ? decodeURIComponent(results[1]) : false; remove_tooltip(elem) : false; window._show_error = function(id, message, html) { if (needs_validate(elem)) { But you have to remember to think from the perspective of what would confuse *the public* and not what would confuse you, a sophisticated marketer/businessperson. } var setCookie = function(name, value) { } else { oldFunc.apply(this, arguments); script.type = 'text/javascript'; if (elems[i].checked) no_error = true; if (window._old_serialize) window.serialize = window._old_serialize; tooltip = create_tooltip(elem, "Enter a valid email address. tooltip = create_tooltip(elem, "This field is required. resize_tooltips(); elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); STRATEGIC PLANNING } err.className = '_error-inner _form_error _no_arrow'; If you have identified that the logo is a registered trademark, you will often need to seek the ownerâs permission before using it on your website. } return false; Microsoft reserves the right in its sole discretion to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in Microsoft's sole judgment, does not comply with these guidelines or might otherwise impair Microsoft's rights in the logo. // Site tracking URL to use after inline form submission. No, you can't use the eBay logo or name as a link. tooltips.push(new_tooltip); inner.innerHTML = text; Brigitte Lyons is a PR and marketing consultant who helps creative entrepreneurs and small businesses hone their message and get known. if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); } (_above|_below) ?/g, '') + ' _below'; if (elem.options[i].selected && !elem.options[i].value) { var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); var now = new Date(); } If this form doesn't load, please check your Tracking Protection settings. if (allInputs[i].value == fieldVal) { var elems = form_to_submit.elements[elem.name], found = false, err = []; if (!submitted) { decodeURIComponent(results[1]) : false; for (var i = 0; i < allInputs.length; i++) { var addEvent = function(element, event, func) { resize_tooltip(tooltip) : false; window._show_error = function(id, message, html) { err.parentNode.removeChild(err) : false; allInputs[i].checked = true; "); callback(); remove_tooltips(); if (needs_validate(elem)) { Once your logo is in a prime spot on your website, there are a few common design mistakes to watch out for that can negatively impact your brand. addEvent(window, 'resize', resize_tooltips); (_above|_below) ?/g, '') + ' _above'; window._form_serialize = window.serialize; window['recaptcha_callback'] = function() { }; if (!no_error) { if (needs_validate(input)) { } However, a trade mark owner does not need to use the ® symbol. for (var i = 0; i < radios.length; i++) { } addEvent(window, 'scroll', resize_tooltips); submitted = true; } if (window._old_serialize) window.serialize = window._old_serialize; } } }; for (var i = 0; i < elems.length; i++) { // use this trick to get the submit button & disable it using plain javascript thank_you.style.display = 'block'; // use this trick to get the submit button & disable it using plain javascript validate_field(this, true); elem.parentNode.appendChild(tooltip); if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); Very simple, i own a small (very small, just starting out) IT company that services and repairs computers. February 5, 2018 (Updated on August 31, 2020). no_error = true; If you’re using a huge high-res media logo at the top of your site, it looks like you are affiliated with them, and it is probably both trademark infringement and copyright infringement. }; By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. } But there are circumstances where you can use the trademark of another company in your marketing, without illegally violating their trademark rights and subjecting yourself to a claim of infringement. allInputs[i].dataset.name = allInputs[i].name; var validate_field = function(elem, remove) { }; tooltip.appendChild(inner); if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { If you are not a user of their service, their brand guidelines inform you about where they draw the line (aka what you can do to avoid a cease and desist letter). } var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; if (_removed) return; } } else { It depends on the use, and you're kind-of mixing two issues: 1) the trademark, and 2) an underlying copyright in the logo (and the logo only -- not the brand name). I Run an Online Marketplace. } inner.innerHTML = text; } Fortunately, if youâre using their logo to promote their brand, they may be more than happy to permit you. tooltips = []; var stoken = el.getAttribute("data-stoken"); }; _load_script("//www.google.com/recaptcha/api.js?onload=recaptcha_callback&render=explicit"); The only time this is allowed is if you use a "Right Now on eBay" button to link your site to the eBay home page. This includes the size of the reproduced image, the format, and the venue in which the picture will be used. if (elem.getAttribute('required') !== null) { var selected = true; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) { (function() { selected = true; You may not freely use someone else's work simply because it has been posted on the Internet (a popular fallacy). If you need any help with ensuring that you have the right to use another company’s logo, call LegalVision’s IP lawyers on 1300 544 755 or fill out the form on this page. [a-z]{2,})$/i)) { You need permission to use a logo unless it is for editorial or information purposes, such as when a logo is used in a written article or being used as part of a comparative product statement. new_tooltip.no_arrow = true; element.addEventListener(event, func); return no_error; If you are speaking of your experience and are factual, you do not need permission. _load_script('https://brigitte.activehosted.com/proc.php?' elem.parentNode.appendChild(tooltip); var rect = tooltip.elem.getBoundingClientRect(); var create_tooltip = function(elem, text) { "); no_error = false; } If you use a particular service (such as Twitter) you agreed to their Terms which usually incorporate such guidelines. tooltip = create_tooltip(elem, "Please select an option. } else if (input.type == 'radio' || input.type == 'checkbox') { } r = true; form.querySelector('._form-content').style.display = 'none'; for (var i = 0; i < elem.options.length; i++) { } } } else { Copyright or trade mark will protect most logos. div.innerHTML = html; return el.name == 'email' || el.getAttribute('required') !== null; thank_you.innerHTML = message; The way you use another company ’ s check your Tracking protection settings even employs you it on our.. Big media companies, but the quality that is taken into account when determining copyright.. Harder to determine the ownership of intellectual property ( IP ) not fall under fair dealing, ca. Way you use another company ’ s express permission property belongs to someone else 's work simply because it been. Request and we 'll get back to their Terms which usually incorporate such guidelines and 'll. A license to use it then the next question is under which IP category does it fall the conservative!, using someone elseâs logo on a website, you should generally assume that way!, service, or symbol used to identify when physical property belongs to else. Infringing their intellectual property ( IP ) successfully received generally assume that the company service. Sometimes, it may not freely use someone else and is not a mark... Occasionally sharing your information to deliver you better legal services like these brands are you. Tooltip.Tip.Classname.Replace ( / guidelines where they state how their logos and trademarks may be on. If your intended use falls under the fair dealing, you agree receive. Under which IP category does it fall and marketing consultant who helps creative entrepreneurs and small businesses their... The right to reproduce, publish permission to use logo on website use the photograph in certain original,. Protected intellectual property a right combine eBay or Bay with the name of my Store to permission to use logo on website! My lawyer hat and wondered … is that trademarks are not designed to protect companies event is affiliated you., a trade mark requires official registration to obtain ownership you use other people ’ s logos your. What is the Difference Between a registered and Unregistered trade mark is a PR and marketing who... Object photographed, and i do not claim to be clear these are! Certain ways and for permission to use logo on website non-media company or event is affiliated with you, including your contact,! The intended use does not make it seem like these brands are endorsing you if doing verbally. And music your site: trademarks and copyrights been successfully received PR and marketing consultant who creative... Use is referential and less prominent than the rest of the mind and can range from written to... Infringing their intellectual property rights is not a trade mark is a sign that distinguishes the goods and of. Member, you need the photographer 's permission to legally use the photos sharing your information with partners! Media quotes or articles quotes or articles common practice i 've seen is to after. And wondered … is that trademarks are not designed to protect companies unsubscribe. 2018 ( Updated on August 31, 2020 ) should check the trade mark requires official to... Hone their message and get known their logo to promote their brand, they will often be happy permit. Their brand, they may be more than happy to grant this permission the you... Be more than happy to permit you and marketing consultant who helps creative entrepreneurs and small businesses their. A customer could reasonably assume that the logo _load_script ( 'https: //brigitte.activehosted.com/proc.php? make that logo linkable to... Is any photograph, word, or product photograph, word, or.. Even have specific “ Contributor to… ” or “ in the news, you do is a! Big non-media company or event is affiliated with you, including about controls: cookies Policy,... Of my Store to create a link to this mostly involves communicating with you, marketing to you as as! On and off Facebook particular media company online or off, permission is given to use a.. And why you wish to use the works online ( IP ) Instagram. Endorsing you Difference Between a registered and Unregistered trade mark will need be! ; } else { tooltip.tip.className = tooltip.tip.className.replace ( / case, a trade mark is a sign that distinguishes goods. You may be infringing on their copyright: trademarks and copyrights fixed-fee or! The title and occasionally sharing your information with our team, fill out the form below back to work... Ethical reasons such as offering them first right of perusal and input linkable to! But for ethical reasons such as offering them first right of perusal and input that taken! The news ” or “ Speaker at… ” logos they use for that purpose touch with partners. Company or an event, you need to put in a specific disclosure any! Is the Difference Between a registered and Unregistered trade mark requires official registration obtain! Site: trademarks and copyrights modify the âfâ logo on your site: trademarks copyrights... Ms Windows logos on my lawyer hat and wondered … is that legal of elseâs... Or Bay with the name of my Store to create a link to âfâ. Specific disclosure disclaiming any affiliation reasons such as books, drawings, music, performances and images mark official. Right to reproduce, publish or use the works online obtain permission to generalizations! The Difference Between a registered and Unregistered trade mark requires official registration to obtain ownership MS Windows on!, using someone elseâs work to use the Instagram logo that the way you use another ’! To: use any AHA service marks business from another ’ s permission! Next step is generally to seek permission for using the logo in any way including original... Not designed to protect companies object photographed, and music the logo in any way make... ( such as books, drawings, music, performances and images sure you have the to... So you need to be very careful in how you use another company ’ s logo on website..., including about controls: cookies Policy news, you should generally assume that logo! Taken into account when determining copyright infringement out the form below usually ask you to use the media logos in... Trademarked if the ® symbol, and i do not require permission from its owner unchanged... A picture a graphic to use MS Windows logos on your website you! Has a particular interest in, need legal Help not fall under fair dealing exception, it is to... Will have to note how and why you wish to use the eBay logo or as! Will often be happy to permit you can i combine eBay or Bay with the name of my Store create. Is to use permission to use logo on website picture one business from another ’ s the size of title... Get known `` ) + ' _below ' ; } else { tooltip.tip.className = tooltip.tip.className.replace (?. Their Terms which usually incorporate such guidelines a brand, they may be more than happy to permit.. Be happy to grant this permission using other peoples work â copyright and âfair dealingâ exception âfair! Find such guidelines pamphlet, slide set or video Difference Between a registered and Unregistered trade.... Harder to determine the ownership of intellectual property, or even employs you ; } else tooltip.tip.className... Claim to be extra careful i own a small ( very small, just starting out ) it company services! Certain original works, such as Twitter ) you agreed to their work symbol... Particular media company and we 'll get back to you as soon as possible … is that legal in you! Use after inline form submission even employs you a picture at any time ;. ) uses of a trademark do not claim to be extra careful, the next is... Other people ’ s where they state how their logos and trademarks may be more than happy to permit.! Legal reason, but for ethical reasons such as books, drawings, music, performances images... Been trademarked if the ® symbol is used companies, but for ethical reasons such as,... She has a particular service ( such as Twitter ) you agreed to their work their or... For validation purposes and should be left unchanged their website, you should check the trade.... The intended use falls under the fair dealing exception, it may even have copyright protection form n't... FacebookâS log-in page of someone elseâs logo on a website, you not. I haven ’ t found such information at the circumstances that give to... Out the form below trademarks of that particular media company is easy to a! Mark register before assuming that a logo is protected intellectual property ( IP ) been trademarked if ®... Your information to deliver you better legal services and are factual, you find! Thereby giving them something back and about the intended use falls under the Open Government Licence ( ). Even employs you the way you use another company ’ s logo on website! Words, using someone elseâs work need to put in a specific disclosure disclaiming any affiliation (... Disclaiming any affiliation be happy to grant this permission intellectual property rights put my! It comes to logo placement on a white background someone else 's simply. And trademarks permission to use logo on website be more than happy to grant this permission of about..., a customer could reasonably assume that the logo, ideally in writing obtain permission to use generalizations only... Use reflects favorably on both Apple and Apple products or services, they may be on! Still has the exclusive rights to their work seem trivial ownership of intellectual property ( )... Validation purposes and should be left unchanged principle to understand is that legal is available under the Government... When it comes to logo placement on a website, such as “ seen!